My perspective comes from over two decades of working across marketing, sales, account management, consulting, and training. I have carried a quota, managed large accounts, advised thousands of businesses across industries from local SMBs to enterprise, and delivered training at scale. I understand the real pressures organizations face because I have worked inside them at every level, not just advised from the outside.
Before AI strategy, I built a career at the intersection of media sales, data, and digital marketing. I started in TV advertising, selling across major networks including MTV, ESPN, CNN, and Fox News. I then moved into print and digital advertising at the Orange County Register, where I was among the first to sell digital advertising space as the industry began shifting away from print.
From there I moved into digital media buying at Experian, managing ad spend exceeding $5 million per month across major platforms and affiliate networks, under strict federal financial oversight (CFPB). I stayed on top of analytics, client relationships, and performance at scale.
Later, as a Business Development Executive at Experian, I worked in the martech and adtech space, helping brands activate consumer data for precise audience targeting across programmatic and digital channels. That foundation gives me something that is hard to find in one person: the ability to connect dots across revenue, operations, and marketing strategy.
That is what makes my AI work different. I know what sales needs, what marketing is doing, and where the gap between them is quietly costing revenue. I have strong pattern recognition around where growth stalls, where friction hides, and where AI and automation can close the gap. The goal is always performance, not just activity.
My training approach reflects the same directness. Skip the theory. Show the work. Live demos, real use cases, and step-by-step walkthroughs built around what actually matters to the audience. The goal is the lightbulb moment, when someone sees exactly how AI fits into their day and walks away ready to use it.
If your organization is ready to integrate AI in a way that drives real results, I would welcome the conversation. I also serve Spanish-speaking businesses and deliver training and consulting fully in Spanish.
